Turnkey SEO for Pool Builders & Pool Companies
Search Engine Optimization for Pool Companies
We take a unique approach to the SEO services we provide for contractors, including pool builders.
We conduct extensive research specific to each of our clients. We take into account the services that they offer, the area that they serve, and the goals of their business.
We identify and target (organically) the most valuable searches for their business. One of the best parts of working with us is that you can see how we are improving your rankings vs. your competitors for these valuable searches. Why are these the most valuable searches?
We can help you target the people looking to hire a pool company
Our SEO services help improve rankings with the search engines.
Information About Our
SEO Services
Here is more information about the SEO services that we provide to pool builders and companies. All screenshots are from actual client dashboards.
Our client whose dashboard we used for the images below used to spend $7k per month on PPC ads. Now they spend $0. We saved them over $750k!
SEO for Pool Companies - We Track Data That Matters
We understand SEO for pool builders. We know how to create actionable data, which allows us to make SEO edits that generate measurable results. We don’t just use Google Analytics. We build an SEO dashboard for our clients that allow us to make prioritized edits and improve your rankings for the most valuable searches.
We don’t target searches based on “volume” for pool companies. We target searches with our SEO services based on the quality of the searches.
Dynamic SEO Competitive Analyses for Companies
Once you have one of our SEO dashboards it is like having an SEO Competitive Analysis which is updated daily. You can see how you compare to your competing pool companies based on two metrics. The first is the # of Searches that you show up for out of the searches we are tracking. The other metric is your Avg Google Organic Rank for these searches.
Welcome to the new SEO for companies.
SEO Data for Pool Companies that is Actionable
The problem that many pool companies have is that they use data to measure results. We, on the other hand, use data to create results!
The “Rankings by Search” section of our dashboard shows how you and your competitors rank organically for every pool company-related search we track.
Having this valuable data allows us to make SEO edits and run SEO experiments that we can measure and track. This data table is completely customizable; you can sort it by any of the columns.
// Let's Discuss Your SEO
We Help Companies Outrank Their Competitors
By doing so we can increase our clients’ exposure for the most valuable searches. Targeting people this way generates the highest-quality leads.
You want to sell more pools.
More profitable pools. We get it.
Actual Client Data
Our Measurable Approach to SEO for Pool Companies
Audit
The first step that we take in SEO for Pool Companies is to assess your current situation. We conduct your audit the old-fashioned way. We look at everything affecting your SEO including ways to target local searches.
Research
We conduct extensive research for our clients. We use data from Google to investigate the most valuable searches for you. These are not the searches with the largest volumes of searches, but rather they are the ones being done by local people with the intent to hire a pool company like yours.
SEO Dashboard
We build a dashboard for each of our pool company clients. They can access it 24/7/365. We use the dashboard and the actionable data in it to improve their SEO results. We believe in 100% transparency.
SEO Edits
We make edits based on the results of our audit. We perform the edits in a prioritized way. Initially, we complete the edits needed to correct issues which can improve SEO results.
Track Changes
We use our dashboard to track how edits and changes are improving results. We then use this data to make further SEO improvements for our clients.
Make Improvements
Then we implement any changes to content that we have determined would improve your SEO results. This usually improves your rankings for the most valuable searches.
Our SEO Data for Our Clients is More than Google Analytics
Sure, we do include Google Analytics data in your dashboard. For us, Google Analytics is not the extent of our data. Many SEO companies send their clients monthly reports from Google Analytics. The problem is that this does not show your rank vs. your competitors. It does not show how your organic ranks are improving. For these other SEO companies, it is easy to do.
We don’t do things just because it is easy. We do things because they are good and will positively affect your SEO.
Our dashboards are built by us, specifically for our clients.
Our SEO Services
We take a slightly different approach to SEO for our clients, whether you are a builder or a service company. Our SEO strategies for companies involve business intelligence and data. We research data and identify the most valuable searches for our pool builder & company clients. These are the searches being done by people who are actively looking to hire a company. We don’t target searches based on volume; instead, we target searches based on intent.
- SEO for companies
- Local SEO for companies
- Business Intelligence for companies
Measurable Results from SEO
We help companies achieve measurable results from SEO. We don’t just say that. We build each of our clients a dashboard. Our clients can see their ranks for the most valuable searches in their dashboards. This is just the tip of the iceberg, which is our dashboards.
NO PPC Ads
We help companies benefit from SEO organically. We don’t manage PPC ads. We have found that if we do our SEO good then our clients will not need to run PPC ads. For other agencies, they like to also manage your PPC ads as they are billing you for that. We do search engine optimization for companies so they do not need PPC.
No Monthly SEO Reports from Google Analytics
Many agencies that provide SEO for companies send them reports from Google Analytics. Why? It is mainly because it is easy to do and is the extent of their business intelligence and data knowledge. We create dashboards for our clients. The data in your dashboard is way more “intelligent,” if you want us to, we can schedule regular reports for you. They would be PDF copies of your dashboard, not Google Analytics. Yes, our dashboards do include some data from Google Analytics.
Generating Higher-Quality Leads from Website
One of the benefits of our SEO strategy for companies is that our approach helps companies generate higher-quality leads. Our theory is that by targeting people based on intent rather than just volumes of searches, we are reaching people who are actively looking to hire a company.
Clients Benefiting from Business Intelligence & Not Having to Rely on PPC Ads
We understand how to leverage data and business intelligence to help companies outrank their competitors for the most valuable searches for their business...
LEARN MOREOur Approach to Search Engine Optimization
How a Data-Driven SEO Approach Can Help Companies Generate Higher Quality Leads with More Revenue Per Sale
In today’s digital world, search engine optimization (SEO) is more important than ever. Search engine optimization is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). This can lead to more traffic to your website, leading to more leads and sales.
A data-driven SEO approach is one that uses data to inform all aspects of your SEO strategy. This includes identifying the right keywords to target, creating high-quality content that is optimized for those keywords, and building backlinks to your website.
By taking a data-driven approach to SEO, you can ensure that your efforts are focused on the things that matter most. This can lead to higher quality leads and more revenue per sale.
How to Identify the Right Keywords to Target
The first step in any data-driven SEO strategy is to identify the right keywords to target. This can be done using a variety of keyword research tools, such as Google Keyword Planner and Ahrefs.
When choosing keywords to target, it is important to consider the following factors:
- Search volume: How many people are searching for this keyword?
- Competition: How much competition is there for this keyword?
- Relevance: Is this keyword relevant to your business and the products or services you offer?
- Intent: What is the intent of the people who are searching for this keyword? Are they looking for information? To buy something? To sign up for something?
Once you have identified a list of target keywords, you can use a tool like Google Trends to track their search volume over time. This can help you to identify trends and to ensure that you are targeting the right keywords.
How to Create High-Quality Content that is Optimized for Your Target Keywords
Once you have identified your target keywords, you need to create high-quality content that is optimized for those keywords. This content should be informative, engaging, and relevant to your target audience.
Here are some tips for creating high-quality SEO content:
- Write for your audience, not for search engines. Keep your target audience in mind when writing your content. What are they interested in? What problems are they trying to solve?
- Use your target keywords throughout your content. This includes in the title, meta description, headings, and subheadings. However, avoid keyword stuffing, which is the practice of using your target keywords too often in your content. This can make your content sound unnatural and can actually hurt your SEO ranking.
- Make your content easy to read and scan. Use short paragraphs and bullet points to break up your text. Use images and videos to make your content more visually appealing.
- Link to other authoritative websites. This will help to build trust with search engines and to improve your SEO ranking.
How to Build Backlinks to Your Website
Backlinks are links from other websites to your own. Backlinks are an important signal to search engines that your website is authoritative and trustworthy. The more high-quality backlinks you have, the higher your website will rank in SERPs.
Here are some tips for building backlinks to your website:
- Create high-quality content that people will want to link to. This could include blog posts, articles, infographics, and videos.
- Promote your content on social media and other websites. The more people who see your content, the more likely they are to link to it.
- Reach out to other websites and ask for backlinks. This can be done through email or by leaving comments on other websites.
How a Data-Driven SEO Approach Can Lead to Higher Quality Leads and More Revenue Per Sale
A data-driven SEO approach can lead to higher quality leads and more revenue per sale in a number of ways.
First, by targeting the right keywords, you can ensure that your website is being seen by people who are already interested in what you have to offer. This can lead to more qualified leads and more sales.
Second, by creating high-quality content that is optimized for your target keywords, you can provide potential customers with the information they need to make a purchase decision. This can lead to more informed leads and higher conversion rates.
Third, by building backlinks to your website, you can improve your website’s authority and trustworthiness. This can lead to higher rankings in SERPs and more traffic to your website.
Let's Talk About SEO for Your Company
Search engine optimization (SEO) is critical to any digital marketing strategy. SEO is improving the visibility and ranking of your website in search engine results pages (SERPs). This can lead to more traffic to your website, which can, in turn, lead to more leads and sales.
A data-driven SEO agency uses data to inform all aspects of its SEO strategy. This includes identifying the right keywords to target, creating high-quality content optimized for those keywords, and building backlinks to your website.
There are many benefits to hiring a data-driven SEO agency, including:
Improved SEO results. Data-driven SEO agencies use data to track your website’s performance and identify improvement areas. This allows them to make informed decisions about your SEO strategy, which can lead to improved results.
It increased website traffic. When your website ranks higher in SERPs, it will be seen by more people. This can lead to increased website traffic.
More leads and sales. More website traffic typically leads to more leads and sales.
Expertise. Data-driven SEO agencies have the expertise and experience to help you achieve your SEO goals.
Time savings. Hiring a data-driven SEO agency can free up your time so that you can focus on other aspects of your business.
How to Choose a Data-Driven SEO Agency
When choosing a data-driven SEO agency, there are a few things you should keep in mind:
Experience. Look for an agency with industry experience and your type of website.
Reputation. Read online reviews and testimonials to see what other businesses have said about the agency’s services.
Approach. Ask the agency about their SEO approach and how they use data to make decisions.
Pricing. Get quotes from multiple agencies before making a decision.
Here are some tips for working with a data-driven SEO agency:
Be clear about your goals. What do you hope to achieve with SEO? The more specific you can be, the better.
Could you provide the agency with access to your website and analytics data? This will help them understand your website’s performance and identify improvement areas.
Be patient. SEO takes time to see results. Don’t expect to see immediate results after hiring an SEO agency.
Communicate regularly. Stay in touch with your SEO agency and ask questions about their progress.
Search engine optimization is critical to any digital marketing strategy. Search engine optimization is improving the visibility and ranking of your website in search engine results pages (SERPs). This can lead to more traffic to your website, leading to more leads and sales.
A data-driven marketing agency uses data to inform all aspects of its search engine optimization strategy. This includes identifying the right keywords to target, creating high-quality content optimized for those keywords, and building backlinks to your website.
There are many benefits to hiring a data-driven marketing agency, including:
Improved optimization results. Data-driven agencies use data to track your website’s performance and identify improvement areas. This allows them to make informed decisions about your marketing and optimization strategy, which can lead to improved results.
It increased website traffic. When your website ranks higher in SERPs, it will be seen by more people. This can lead to increased website traffic.
More leads and sales. More website traffic typically leads to more leads and sales.
Expertise. Data-driven agencies have the expertise and experience to help you achieve your marketing goals.
Time savings. Hiring a data-driven marketing agency can free up your time so that you can focus on other aspects of your business.
How to Choose a Data-Driven Marketing Agency
When choosing a data-driven agency, there are a few things you should keep in mind:
Experience. Look for an agency with industry experience and your type of website.
Reputation. Read online reviews and testimonials to see what other businesses have said about the agency’s services.
Approach. Ask the agency about their optimization approach and how they use data to make decisions.
Pricing. Get quotes from multiple agencies before making a decision.
Here are some tips for working with a data-driven agency:
Be clear about your goals. What do you hope to achieve with marketing? The more specific you can be, the better.
Could you provide the agency with access to your website and analytics data? This will help them understand your website’s performance and identify improvement areas.
Be patient. Search engine optimization takes time to see results. Don’t expect to see immediate results after hiring an agency.
Communicate regularly. Stay in touch with your agency and ask questions about their progress.