// Helping Pool Builders & Companies

Pool Marketing for Pool Builders & Companies

We help pool building companies generate higher-quality leads, organically. We do this by identifying and targeting the searches being done by people who have the intent to hire a pool builder. We do this measurably and without ads.

James Atlas, Platinum Poolcare, UAG member #38

Does our approach to pool marketing work?

Our marketing and SEO for pool builders works extremely well because we target people who are looking to hire a pool builder. This leads to higher-quality leads and the quality of the leads is visible in the revenue generated from these leads.

Actual client data.

// Pool Builder Dashboard

We Build a Dashboard for each of our Pool Builder Clients

Business Intelligence & SEO Data

We provide 100% transparency for all of our pool builder clients. Unlike other agencies we do not just simply send you a report from Google Analytics each month. Our dashboard provides incredible insights that can help you improve your business.

Improve Your Marketing Results

Our marketing strategies for pool companies are designed specifically for each pool company that we work with. We customize our tactics based on the services that they offer. We categorize their services and research the most valuable searches being done by people with the intent to hire a pool company. This could be for building a pool or spa, remodeling a pool, providing pool cleaning services, and more. Our full, turnkey marketing services include SEO, business intelligence (dashboard), websites (all apsects), managing your Google Business Profile, and your Houzz profile.

Meaningful Marketing Results for Pool Companies

We don’t just generate leads and don’t rely on PPC ads that generate low-quality leads.

We research and organically target the most valuable searches for you. These are the searches being done by people intending to hire a pool builder. What happens next is fantastic. You’ll start generating website leads that are of higher quality. In most cases, these leads will generate sales with higher revenue per pool.

Our clients typically see measurable results in as little as 2 months.

Schedule a Free Consultation

How do you rank for the most valuable searches?

You can find out right now (it’s free)!

Check Your Rankings

// real, measurable results for pool builders

Would you like to rank better in Google Maps?

Did you know that the first 3 companies that show up for searches in Google Maps receive 70% of the clicks?

I am talking about important searches like:

“pool builders”

“pool contractors”

“pool builders near me”

and more!

We can help you identify the 10 most important searches for your company and optimize your profile to massively improve your ranks!

Actual client results achieved in just 11 days.

Our SEO skills have been perfected over the years by specializing in helping contractors. Much of the fantastic results that we achieve are because we focus on the searches in which the person has the intent to hire a pool builder, unlike others that target the searches based on volumes of searches. We are proud to have been recognized as one of the top SEO companies by superbcompanies.com and rankwatch.

Marketing for Pool Builders

Let us show you how we are currently generating real, measurable results for pool companies.

You will be glad you did.

We are the premier marketing agency
for pool companies that generates real, measurable results.

A Different Type of Agency

Do you design, build, sell, or service pools?

Are you looking for information about how to improve your marketing?

We have been providing turnkey marketing services to pool companies for 15 years. It is worth mentioning that we are different than many marketing agencies. First, we do not run PPC ads for clients. We have found that with our SEO services, we can identify and effectively target the most valuable searches organically, without ads. Another way that we are unique is that each of our clients receives a custom-built dashboard. You have 24/7/365 access. You see, we believe in 100% transparency. We know that we will do such an excellent job for you that we can share the data and help you achieve your goals. We do create measurable results.

We are very effective in helping pool builders and pool companies achieve amazing results!

Marketing FAQ

How do I market my pool business?

Every company is unique, and so should the strategy. Some of the most important aspects would be:

Having a highly optimized website that is designed with calls-to-action which can help you generate leads.
Having an ongoing SEO (search engine optimization) strategy to identify and target the most valuable searches organically
Having a presence on various social media platforms such as Facebook, Instagram, and LinkedIn
Using Business Intelligence to understand the quality of the leads that you generate from all channels

Our strategies are based on leveraging data to always be improving. We use data to measure and analyze the quality of the leads that our clients are generating. Understanding the average revenue that each marketing channel generates is very powerful. Most companies do not have an understanding of this data. Data helps you be more proactive and eliminate complacency. Being complacent and accepting the quality of the leads that you are currently receiving is a problem that many companies suffer from.

What is pool marketing?

Pool marketing is the process of promoting your pool business to potential customers. It involves developing and implementing strategies to increase brand awareness, generate leads, and drive sales.

Pool marketing can be done online and offline. Online marketing channels include your website, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising. Offline marketing channels include networking, attending trade shows, distributing print materials, and running radio and TV ads.

Here are some specific pool marketing strategies:

Create a strong online presence. Your website should be well-designed and informative, and it should be optimized for search engines so that potential customers can easily find it. You should also be active on social media, sharing photos and videos of your work, as well as tips and advice on pool care and maintenance. Your website should feature great photography of the projects that you have built. People want to see photos!
Maintain an ongoing SEO program: Strive to outrank your competitors for the Most Valuable Searches! These are the searches being done by people with the intent to hire a pool company.
Network with other businesses in your area. Cross-promote each other’s businesses and refer customers to each other. For example, you could partner with a real estate agent to offer a discount on pool services to their clients who are buying a new home.
Attend local events and trade shows. This is a great way to meet potential customers and learn about new trends in the pool industry.
Offer discounts and promotions. This is a great way to attract new customers and encourage existing customers to do business with you again. For example, you could offer a discount on pool cleaning services to customers who sign up for a seasonal maintenance contract.
Create and distribute marketing materials. This could include flyers, brochures, door hangers, and even magnets. Make sure your marketing materials are visually appealing and informative, and that they include a call to action.
Provide excellent customer service. This is one of the best ways to market your pool business. When you provide excellent customer service, your customers are more likely to recommend your business to their friends and family.

Here are some additional tips for pool marketing:

Differentiate yourself from the competition. What makes your pool business unique? What sets you apart from other pool companies in your area? Highlight your unique selling proposition (USP) in your marketing materials.
Target your ideal customer. Who are you trying to reach with your marketing? Once you know who your ideal customer is, you can tailor your marketing messages accordingly. For example, if you specialize in building custom pools, you’ll want to target high-income homeowners.
Be consistent. Marketing is not a one-time event. It takes time and effort to build brand awareness and generate leads. Be consistent with your marketing efforts in order to achieve the best results.