// Helping Pool Builders & Companies

Expert Pool Marketing Agency Delivering Measurable Results

The pool industry is highly competitive — and the companies that win are not always the best builders or service providers… they are simply the best known. In today’s digital-first world, visibility is everything, and that’s where PoolsMarketing.com comes in. We are a specialized pool marketing agency dedicated exclusively to helping pool builders, pool service companies, pool remodelers, and pool supply businesses get more leads, book more jobs, and grow revenue faster than ever before.

James Atlas, Platinum Poolcare, UAG member #38

We don’t believe in cookie-cutter marketing. Instead, we build custom pool marketing strategies using SEO, Google Maps optimization, PPC advertising, web design, email nurturing, and data-driven analytics — all focused on one mission:

To turn your pool business into the #1 choice in your local market.

Whether you need more phone calls, more website traffic, or a higher closing rate — our expert pool marketing agency delivers measurable and long-term results that grow your business.

Case Studies & Success Stories

Our results speak for themselves. We don’t just promise growth — we deliver it consistently across the U.S.

Pool Marketing Client 1

We started working with Jim many years ago, and quite frankly he has transformed our business. Jim is a knowledgeable, forward-thinking professional that always helps us think differently about our marketing. In fact, I hesitate to even write this recommendation as we risk divulging our secret weapon. I would give Jim our highest recommendation.

James Atlas

Platinum Pool

Pool Marketing Client 2

JP Innovation was highly recommended to us by a friend and despite reservations, I took the plunge. So glad I did. Jim and his team provide meaningful and concrete results you can measure every week. I have loved watching my dashboard each week and seeing my google rankings climb to the top of the heap. But honestly, the best part of the partnership has been Jim’s passion for what he does. He’s so focused on my account that I often feel like I’m his only one. If you’re looking to really be on the cutting edge of online presence, don’t hesitate to pull the trigger.

Parker Ewing

Ewing Aquatech

Why Choose PoolsMarketing.com for Your Pool Business?

Not all marketing agencies understand the pool industry. Search volume, customer buying habits, and service areas are unique to pool businesses — meaning that your marketing strategy must be tailored to how homeowners actually shop for pools, remodeling, or pool service in your area.

That’s why we specialize exclusively in pool business marketing.

We understand:

How homeowners search for pool services
The exact keywords they use before booking
How to target high-income homeowners in your service area
How seasonality impacts demand
How referrals and reviews impact rankings
How to position your business as the top authority in your local market

Measurable Results That Drive Growth

Everything we do is tracked, measured, and analyzed. We use advanced analytics and a custom SEO dashboard to ensure every dollar you spend turns into real business growth.

With PoolsMarketing.com, you get:

Live tracking of leads, calls, keywords & rankings
Detailed ROI reports
Website heat maps to improve user experience
Monthly performance meetings
Growth strategies to scale service capacity

Our clients consistently see:

✔ 200%–500% increase in website traffic
✔ Dominance in Google Maps & Local Pack
✔ Up to 40X ROI on their SEO spend
✔ Steady lead flow — even in slow seasons

Custom SEO Dashboard – Transparency and Insights

Our 24/7 live SEO dashboard gives you real-time data on:

Organic traffic
Keyword ranking improvements
Competitor analysis
Google Maps performance
Service area expansion
ROI & lead attribution
Form submissions

Nothing is hidden. You see what we see. Complete transparency + expert strategy = winning results.

Specialized Pool Industry Marketing Expertise

We are not a general agency. We are pool industry marketing professionals dedicated to businesses just like yours. Our team studies search trends, customer behavior, pricing cycles, and seasonal demand to build strategies that generate consistent leads.

We provide marketing for:

Pool builders
Pool remodeling companies
Pool service & maintenance companies
Pool supply stores
Luxury pool design firms
Commercial pool contractors
Aquatic Engineers

Your business deserves more than a marketing agency — it deserves a pool marketing partner.

Does our approach to pool marketing work?

Our marketing and SEO for pool builders works extremely well because we target people who are looking to hire a pool builder. This leads to higher-quality leads and the quality of the leads is visible in the revenue generated from these leads.

// Pool Builder Dashboard

We Build a Dashboard for each of our Pool Builder Clients

Business Intelligence & SEO Data

We provide 100% transparency for all of our pool builder clients. Unlike other agencies we do not just simply send you a report from Google Analytics each month. Our dashboard provides incredible insights that can help you improve your business.

Our Pool Marketing Services

At PoolsMarketing.com, we offer a turnkey marketing system designed exclusively for pool builders and pool industry professionals. Whether you need a complete rebrand or just more qualified leads, we build a strategy that fits your goals and budget.

Web Design & Development

A pool website should educate, inspire, and convert visitors into customers. We build websites that not only look incredible, but rank high and turn visitors into booked projects.

Our web design includes:

Custom, high-conversion pool websites
Portfolio & project galleries
SEO-optimized service pages
Fast loading, mobile-first design
CRM integration & lead tracking
UX-focused layouts for better conversion rates

Your website becomes your best-performing salesperson — working 24/7 to convert visitors.

Lead Generation & Conversion Optimization

Traffic is good. Paying customers are better. We optimize your lead flow using proven conversion strategies:

Lead form optimization
Review acquisition strategies
A/B testing for landing pages
Call-to-action placement & messaging
Lead nurturing via automation & email

We don’t just generate leads — we help you close more of them.

Search Engine Optimization (SEO)

SEO is the backbone of long-term growth for pool companies. We specialize in pool builder SEO, pool service SEO, and pool remodeling SEO.

Our SEO strategy includes:

Keyword research for high-value pool services
On-page SEO & content optimization
Google Business Profile optimization
Local SEO & service area expansion
Link building & authority growth
Blog writing with pool industry topics
Structured data for rich snippets

We make your business dominant in your local market so customers find you first.

Pay-Per-Click Advertising (PPC)

We help our clients reduce or eliminate their dependence on PPC ads.

We don’t want to manage your ads; we want to eliminate them.

We have saved one of our clients over $1M by eliminating their need for PPC.

Enterprise-Level Solutions

For larger pool businesses looking to expand across multiple markets or states, we provide advanced solutions:

Franchise SEO
Multi-location website structures
Service-area expansion strategies
Brand development & positioning
Email automation & sales funnels
CRM & sales process integration

Whether you have one location or ten, we help you scale efficiently.

Improve Your Marketing Results

Our marketing strategies for pool companies are designed specifically for each pool company that we work with. We customize our tactics based on the services that they offer. We categorize their services and research the most valuable searches being done by people with the intent to hire a pool company. This could be for building a pool or spa, remodeling a pool, providing pool cleaning services, and more. Our full, turnkey marketing services include SEO, business intelligence (dashboard), websites (all apsects), managing your Google Business Profile, and your Houzz profile.

Meaningful Marketing Results for Pool Companies

We don’t just generate leads and don’t rely on PPC ads that generate low-quality leads.

We research and organically target the most valuable searches for you. These are the searches being done by people intending to hire a pool builder. What happens next is fantastic. You’ll start generating website leads that are of higher quality. In most cases, these leads will generate sales with higher revenue per pool.

Our clients typically see measurable results in as little as 2 months.

Schedule a Free Consultation

How do you rank for the most valuable searches?

You can find out right now (it’s free)!

Check Your Rankings

// real, measurable results for pool builders

Would you like to rank better in Google Maps?

Did you know that the first 3 companies that show up for searches in Google Maps receive 70% of the clicks?

I am talking about important searches like:

“pool builders”

“pool contractors”

“pool builders near me”

and more!

We can help you identify the 10 most important searches for your company and optimize your profile to massively improve your ranks!

Actual client results achieved in just 11 days.

Our SEO skills have been perfected over the years by specializing in helping contractors. Much of the fantastic results that we achieve are because we focus on the searches in which the person has the intent to hire a pool builder, unlike others that target the searches based on volumes of searches. We are proud to have been recognized as one of the top SEO companies by superbcompanies.com and rankwatch.

Ready to Grow Your Pool Business? Contact Us Today!

The pool industry is growing — and the demand for high-quality service is stronger than ever. Now is the time to position your business as the market leader. Whether you’re a startup, a growing pool company, or scaling into multiple service areas — PoolsMarketing.com is your partner for long-term success.

A Different Type of Agency

Do you design, build, sell, or service pools?

Are you looking for information about how to improve your marketing?

We have been providing turnkey marketing services to pool companies for 15 years. It is worth mentioning that we are different than many marketing agencies. First, we do not run PPC ads for clients. We have found that with our SEO services, we can identify and effectively target the most valuable searches organically, without ads. Another way that we are unique is that each of our clients receives a custom-built dashboard. You have 24/7/365 access. You see, we believe in 100% transparency. We know that we will do such an excellent job for you that we can share the data and help you achieve your goals. We do create measurable results.

We are very effective in helping pool builders and pool companies achieve amazing results!