Generating Higher Quality Leads - Pool Companies

We take a unique approach to how we help pool companies generate leads.  For one, we do not use PPC (pay-per-click) ads.  we do it organically.

Our marketing services for pool companies includes SEO (search engine optimization) that generates measurable results.  It is this approach that has help our pool company client generate results like those that you see in the graph to the right.

For us, it is not just about the volume of leads generated, but rather, it is about the quality of the leads.  Some agencies focus on the volume of leads and do not understand how to increase the quality of the leads.

Here is how we increase the quality of the leads.

When we are conducting our SEO research, we look for the searches being done by people who are more likely to have the intent to hire a pool company.

We then track your rankings for these valuable searches.  We even track your competitors rankings for the same searches.  You can see them in your dashboard 24/7/365.  You can see measurable results.

Actual Pool Company Client Data

Let's Discuss Improving Your Leads

We can do research specific to your company.  Based on your pool services, based on your locations, and based on your goals.  You’ll see measurable results not Google Analytics reports that mean nothing.

Real Screenshots from Our Pool Clients

We are the only pool marketing agency that provides their clients with 100% transparency.

After we explain how our dashboard works you will be able to login to it and see how things are going anytime you want.  24/7/365.

You will never have to wait for us to send you any reports.

Lead-generation attracts and converts strangers and prospects into someone who has indicated an interest in your company’s product or service. Lead generation is essential for growing your business and staying competitive in the pool building and pool company industry.

There are a variety of lead gen strategies that pool designers and pool companies can use, both online and offline. Some of the most effective strategies include:

Search engine optimization (SEO): SEO improves your website’s ranking in search engine results pages (SERPs). When your website ranks higher in SERPs, it is more likely to be seen by potential customers searching for pool companies in your area.
Pay-per-click (PPC) advertising: PPC advertising allows you to place ads at the top of SERPs for specific keywords related to your business. When someone clicks on your ad, you are charged a fee. PPC advertising can be a very effective way to generate leads, but setting your budget carefully and tracking your results is essential.
Content marketing: Content marketing involves creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience and drive profitable customer action. By creating and publishing high-quality content related to pool building and maintenance, you can establish yourself as an expert in your field and attract potential customers looking for information and advice.
Social media marketing: Social media platforms like Facebook, Twitter, and Instagram offer a great way to connect with potential customers and generate leads. You can share your content, offer promotions, and run contests on social media. You can also use social media advertising to target specific demographics with your ads.
Networking: Networking is a great way to generate leads in person. Attend industry events, meet with potential customers at your showroom, and connect with other businesses in your community.

Tips for Lead-Gen
1. Target your ideal customer. Who is your ideal customer? Once you know who you are targeting, you can tailor your lead generation efforts accordingly. For example, if you specialize in building high-end projects, you should focus on marketing to homeowners in affluent neighborhoods.

2. Offer a valuable incentive. What can you offer potential customers in exchange for their contact information? Some popular incentives include free consultations, e-books, and discounts.

3. Make it easy for people to sign up. Your lead generation forms should be short and easy to fill out. Please just ask for the information that you need.

4. Nurture your leads. Once you have collected leads, nurturing them by sending them regular email updates and valuable content is essential. This will help you build relationships with your leads and position yourself as the go-to company for pool building or maintenance.

5. Track your results. Tracking your lead generation results is essential to see what is working and what is not. This will help you to refine your lead generation strategy over time.

Lead-Gen Strategies for Pool Companies
1. Optimize your website for SEO. Ensure your website is optimized for the keywords potential customers will likely search for. You can use various SEO tools and resources to help you with this.

2. Run PPC advertising campaigns. PPC advertising can be a very effective way to generate leads quickly. However, setting your budget carefully and tracking your results is essential.

3. Create and publish high-quality content. Write blog posts, create infographics, and produce informative and relevant videos for your target audience. Share your content on social media and other websites.

4. Use social media marketing. You can connect with potential customers on social media and share your content with them. You can also use social media advertising to target specific demographics with your ads.

5. Attend industry events and network with other businesses. This is a great way to meet potential customers and generate leads.

6. Offer free consultations and discounts. This is a great way to attract potential customers and learn more about their needs.

Lead-Gen Case Study
One company hired us to help them with marketing and generating more leads.  The year before they hired us they generated 194 leads from their website, built 442 pools and spent $72,000 on PPC ads.  After 1 year using our strategy they generated 743 leads from their website, built 442 pools and spent $0 on PPC ads.

The following year we generated 1,996 leads from their website.  The next year was 2,149.  We 10xed their leads in 2 years.  We also increased their revenue by $8M.

Ultimately this pool company was bought by another company.