Business Intelligence – Pool Companies
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Business Intelligence (BI) for Pool Builders / Companies
We help pool companies by helping them identify and collect the data that can help improve their marketing efforts. We do not use premade templates for your data. We create custom dashboards for pool builders and pool companies.
Business Intelligence is the process of identifying, collecting, storing, manipulating, visualizing, and analyzing data to improve your business.
Pool Companies
What data would help you? We are going to ask you.
Our Dashboards for Pool Companies
We help pool companies leverage the power of data. Our data can help you improve your marketing results. The data in your dashboard is customized for you. We focus on your services. We also focus on the areas in which you provide your services. We include data from Google Analytics, your lead data, your sales data, data from your CRM, ranking data on the searches that we are targeting for you.
Our data is updated daily and available to you via your dashboard 24/7/365. Schedule automatic reports via email if you like.
Actual data from client dashboard
BI FAQ's
It all depends on what your goals are. Various data can be used to help you achieve many different goals. We have used BI to help companies:
1. Generate more leads from their website
2. Outrank your competitors for valuable searches
3. Increase the quality of leads generated
4. Eliminate reliance on PPC ads
5. Improve profitability
6. Understand competition
The data that should be used is dependent on several factors, including your goals. Typically, at a minimum, pool companies should be using lead data, website traffic data (Google Analytics), Google organic ranking data, and search data (most valuable searches). This data set will allow pool companies to receive benefits related to marketing and sales.
Not for us. We have years of experience in helping companies leverage data. We understand how to determine what data to use and pull it into a dashboard. We know how to visualize and analyze the data in ways that make it actionable.
Not for our clients. In most cases, it pays for itself just from the savings our clients experience from being able to eliminate their PPC ads. We have eliminated the need for PPC ads for 100% of our clients. One of our clients used to spend $7k per month on ads. Now they pay $0 for ads. We’ve saved them over $750k in total. That is just their savings. We’ve helped them increase their sales too!
Yes. We have integrated our client dashboards with several different CRM’s including Poologics and Buildertrend. We can integrate the data from pretty much any CRM.