Marketing for Pool Builders
& Pool Maintenance and Cleaning Companies
When it comes to pool marketing agencies, we are pretty different. (In a good way)
Some of the Ways that We Help Pool Companies
We are all about creating measurable results for our pool company clients.
Gaining a Better Understanding of your Data
We build a custom dashboard for each of our pool builders (clients). We include all sorts of great data. Lead data, sales, data, Google Analytics, and more. We even include your rankings with Google for the most valuable searches. We even include your competitors’ rankings. Accessible 24/7/365.
We can even breakdown your data so you understand the average revenue per pool by marketing channel.
Generating More Leads from Your Website
We know what we need to do to generate more leads from your website without ads. The leads will be sent via email to your team. We’ll track the leads and you can see how many leads you are generating in your dashboard.
Generating Higher-Quality Leads
Yes, it is possible to increase the quality of your leads. We research and identify the most valuable searches in your market for the services that you provide. These are the searches being done by people with the intent to hire a pool company. We then target these organically. As your rankings improve so will the traffic to your website and the quality of the leads that you generate.
Increasing Your Revenue per Sale
We have numerous pool builders as clients whom we have helped increase their revenue per sale. We do this by increasing the quality of their leads. We identify and target the most valuable searches for them. These are the searches being done by people intending to hire a pool company to: build them a pool, remodel their pool, or maybe service their pool. We can tailor the searches that we target to the pool services that you provide.
Decreasing Your Dependence on Pay-per-Click Ads
Many of the pool companies that have hired us used to run PPC ads. In most cases is was because their website was not optimized for searches. They had no choice. Read about the results that we have achieved for some of our clients and you see a company that has saved $750k from eliminating the need for PPC ads.
One thing that you will never hear from us:
“We need more money for your PPC ads”.
We Will Help You Take Your Marketing to a New Level
What goals do you have? Let us know and we can tell you how
we will create a strategy that will create measurable results for you.
Do you want to make more money per pool?
Turnkey Marketing Services for Pool Companies
We provide our turnkey pool marketing services for pool companies.
Here is a list of what we typically do:
- We create your marketing strategy
- We design, build and manage your website
- We add new content to your website, including photos, videos, and text
- We optimize and manage your profiles on Houzz, Google Business Profile, Bing Company Listing
- We research the most valuable searches for your business
- We target the most valuable searches for your business (organically)
- We optimize your website (initially and ongoing)
- We build a custom business intelligence dashboard for you
- We help you understand your data
- We provide advice on anything related to pool marketing
- We make your marketing more efficient and less time-consuming for you
In the era of organic marketing, pool-building companies have ample opportunities to engage their target audience, establish authority, and expand their customer base through marketing. By implementing a comprehensive organic marketing strategy that includes content marketing, SEO, social media engagement, online reviews, and local directories, pool-building companies can effectively showcase their expertise, build trust, and ultimately grow their business. Embrace the power of organic marketing and watch your pool-building company thrive in today’s competitive market. You can generate more leads for people looking to have a pool installed, service their pool, or buy from your pool company.
- Content Marketing: Inform, Educate, and Inspire
Content marketing plays a crucial role in organic marketing strategies. By creating valuable and relevant content, pool-building companies can establish themselves as experts in their field and build trust with their audience. Start by developing a company blog or website that offers a wealth of information about pool design, pool construction techniques, pool maintenance tips, and landscaping ideas. Share engaging articles, infographics, and videos that provide valuable insights into the world of pools. Additionally, consider collaborating with influencers or industry experts to create guest posts or interviews to enhance your credibility.
2. Search Engine Optimization (SEO): Boosting Visibility
To stand out in the digital landscape, pool-building companies must optimize their online presence for search engines. Conduct thorough keyword research to identify the terms and phrases that potential customers will likely use when searching for pool-related information. Incorporate these keywords into your website’s meta tags, headings, and content to improve your search engine rankings. Ensure your website is mobile-friendly, loads quickly, and provides an exceptional user experience. By implementing effective SEO practices, you can increase organic traffic to your website and generate more leads.
3. Social Media Engagement: Building a Community
Social media platforms offer an excellent opportunity for pool-building companies to engage with their target audience and create a sense of community. Identify the platforms where your potential customers are most active and establish a strong presence. Share visually appealing images and videos of your completed pool projects, highlighting different designs, features, and landscaping options. Encourage your followers to share their pool experiences and ask questions that you can promptly respond to. By fostering meaningful interactions, you can build brand loyalty and word-of-mouth referrals.
4. Online Reviews and Testimonials: Trust Building
Positive reviews and testimonials from satisfied customers can significantly influence the decision-making process of potential clients. Encourage your customers to leave reviews on popular platforms such as Google My Business, Yelp, and Houzz. Monitor and respond to these reviews promptly, whether positive or negative, to showcase your commitment to customer satisfaction. Additionally, consider creating a dedicated section on your website to display testimonials from happy customers, accompanied by photographs or videos of their completed pool projects. These testimonials can reinforce trust and act as powerful endorsements for your company.
5. Local Business Directories: Be Found Locally
Listing your pool-building company in online directories, such as Google My Business, Bing Places, and Yellow Pages, is essential for local organic marketing. Please ensure your business information is accurate and consistent across all directories. This allows potential customers to find your business easily when searching for pool builders in their area. You can encourage satisfied customers to leave positive reviews on these platforms, as they often appear alongside your business listing and can significantly influence local prospects.
Please note that not all pool companies will be perfect for working with us. The best way to find out is to schedule a free consultation. We can discuss your business and determine if we are a good fit for helping you. We would rather be honest from the beginning and tell you if we are not a good fit.