For our rankings, we researched each market and came up with a list of the most valuable searches for pool builders in each market.  These are the searches which are more likely to be done by people who are looking to hire a pool builder.  The number of searches varies for each market.  Our goal was to put together the list of the searches that it is most important to target for pool builders.  In some markets the list is as large as 50 and in some as little as 16.  The two metrics are Covered Searches and Average Organic Rank.